IBC '09 Day 3: AS IT HAPPENED

    GV chases new EMEA biz, while James Cameron's Avatar makes IBC debut.
    A full-length screening of James Cameron's Avatar is one of the highlights of today's action at IBC.
    A full-length screening of James Cameron's Avatar is one of the highlights of today's action at IBC.

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    09:59 Big news for the region from Grass Valley with EMEA sales support David Castle and marketing director Ed Casaccia revealing the company’s intentions to drastically increase the number of projects it is involved in. GV will also look to gain a larger number of relatively smaller jobs, rather than only pursuing giant one every three year projects.
    “Elephant hunting is fine as long as you bag one but its not always the best way to operate,” said Castle.
    The company will bring its roadshow to Dubai from October 23-24 with Casaccia confirming that more or less all the new products on show at IBC will be brought to the region.

    10:34 RTS Telex is celebrating a year of unprecedented success in the Middle East after appointing Ammar Fawzy as regional sales manager. The intercom specialist has worked with Jordan’s OTV, twofour54, MBC and a number of other major players in the region.
    The companies turnover has tripled since 2005 according to senior sales manager Nico Lewis who offers an optimistic outlook on the year ahead.
    “2009 was never going to be that special with no World Cup, no Olympics and no US elections in addition to the economic situation. Now though we are already seeing optimism grow and we expect a really strong performance in the next two quarters.”
    The company will be providing intercoms for the broadcast operations of the 2010 Vancouver Winter Olympics.

    11:41 Server manufacturer Edgeware showed off its VoD servers and also announced that it is actively looking for partners in the content delivery network sector to complement its present work with Jet Stream.
    Edgeware already operates in the region as an OEM for Ericsson and also works closely with Saudi Arabian systems integrator Al Falak.

    12:23 Anton Bauer shows off its new modular charging units that allow any of its batteries to be charged via a number of power sources including car cigarette lighters and solar energy blankets.
    “Camera operators are faced with a number of different challenges these days so anything that can reduce the amount of kit they need is helpful,” said Graham Ramsey, VP sales, Anton Bauer, who highlighted the companies solar blanket power device as an obvious choice for crews working in sunny environments such as the Middle East.

    13:11 Clearcom’s Middle East rep Ahmed Magd Eldin is talking up the strength of the Middle East market, which he says has achieved some small growth in the past twelve months with government investment in the region helping to push it beyond established markets such as the US.

    14:45 Verimatrix CEO Tom Munro told DPME.com of the importance of the development of a local content industry in fighting the battle against intellectual property rights infringement.
    “Nothing encourages a government to get serious with this issue quite like a domestic business in need of protection. If all the content is coming from the West then perhaps the incentive is not the same,” said Munro.
    Verimatrix is pushing its revenue security message at the show as it looks to help clients ride out the economic downturn.

    16:10 ScheduALL’s cost-cutting products have seen the company do well from the current economic situation according to the company’s EMEA managing director Barry Lane.
    “Everyone is looking at their operational expenditure and seeing as what we do is help client to get more from less ¬- we’re doing rather well,” he said.

    16:56 Archive specialist Front Porch Digital expressed its pleasure at the turnout of IBC 2009. Senior VP and director of the company Rino Petricola said that they were expecting a 30 percent reduction in footfall but that its own stand had exceeded visitors numbers compared to the same point in the show last year.
    Petricola also revealed that the company was looking for a partner in the Middle East to offer the services of its SAMMA robotic archiving products on an outsourcing basis for small to medium sized broadcasters in the region.

    18:30 Prior to tonight's IBC Innovation Awards, the IBC Big Screen will show the much-hyped preview of James Cameron’s 3D extravaganza, Avatar. Watch this space for the jury’s verdict on the awards and Mr Cameron’s extra-dimensional extra-terrestrial efforts.

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