Twofour54 names head of commercial operation

Former Entertainment Rights exec to head ibtikar division.
Abu dhabi media, Entertainment rights, Ibtikar, Jane smith, Tony Orsten, Twofour54, Wayne borg, News, Broadcast Business


Jane Smith has been announced as the general manager of twofour54 ibtikar, the commercial wing of the Abu Dhabi-based media precinct.

Smith will be responsible for negotiating the distribution of all content produced at twofour54. Her remit will include broadcast television, digital platforms, publishing, video games and other consumer products.

“Jane’s appointment represents a major milestone in the development of twofour54 ibtikar,” said Wayne Borg, COO, twofour54. “Not only are we able to provide funding and support to fledgling media ventures and creative individuals, we have the ability to truly harness the value of our projects through the commercialisation of content and the IP associated with it.”

Smith was previously chief creative and commercial director at Entertainment Rights, an international production and distribution company focusing on children’s programming.

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