From October, MBC Group will air Western films that have been dubbed in Arabic on MBC Max and MBC 1. The initiative, a first for the MBC Group, will enable viewers to watch the films either in their original language or in Arabic.
Viewers, however, can still watch the movies in their original language by pressing the audio button on the remote control of the receiver and then selecting track 2 for English. audio settings must be changed back to track 1 to enjoy the rest of the screenings.
Andrew Maskall, senior marketing manager of Western channels at MBC commented that the initiative reflected “MBC Group’s forward thinking process of anticipating viewership trends”.
“MBC Max has a high commitment to offer quality entertainment that is Arabised, as there is high demand in this part of the world to watch big hit movies dubbed in Arabic,” added Maskall.