Dubai-based independent TV production company, Talkabout Media (TAM) has been contracted by The League of Adventurists, a UK-based firm, to cover The Rickshaw Run, a two-week adventure race covering 3,000kms from Goa to Nepal in an auto rickshaw. 61 auto-rickshaws and their brave teams lined up at Goa’s Colva sea front on September 13 and will drive all the way to Pokhara, Nepal.
The 60-minute lifestyle adventure programme will be co-produced by TAM in association with its Singapore-based sister company The Deck and India’s Wildtrack Productions.
"The event is underway at present. The teams are due to reach Pokhara, Nepal on the 26th September. So far, they've covered 2,100kms, survived three punctures, five breakdowns and a broken chassis. They're heading towards the Nepal border as we speak," commented Ian Carless, executive producer of TAM.
"The programme should be completed by the end of October."
The action will be captured with the help of the Sony EX1 and EX3 XDCAM cameras.
Carless adds that HD was the only format of choice for this shoot as most of the broadcasters who had expressed interest in the programme had adopted this format for production.
“Given the intended broadcasters included Discovery, Star TV, Ten Sports and Showtime Arabia, it was quickly decided HD was the only way to go. We invested in the EX models eighteen months ago and use them exclusively for all our content acquisition. They’re small, lightweight, yet still have all the functionality of a bigger camera and of course, the picture quality is exceptional. The EX is, without doubt, the best pound for pound, value for money camera out there,” commented Carless.
The producers are also using the Sony HDR C100E consumer camera for onboard coverage.
The team has also been posting regular video highlights, video diaries and blogs on a website dedicated to the Rickshaw Run.
Carless states that the strategy is part of Talkabout Media’s wider commitment to the digital arena.
“I don’t believe its enough for production companies to just make great television programmes anymore. Talkabout Media creates content that can be used over a wide variety of delivery platforms of which television is just one. More and more people want to view the content they want, when they want it and how they want. They do not want to be confined to a broadcaster's schedule. Digital offers this freedom and this is why we have embraced it wholeheartedly,” added Carless.