twofour54Intaj prepares UAE for content generation

Freelance visas to be issued from the end of October for crew.
A control room at Intaj.
A control room at Intaj.


Abu Dhabi’s content creation zone twofour54 threw open the doors of its much-awaited Intaj facility yesterday. The facility includes state-of-the-art production and post-production facilities as well as media asset management, digital archiving, playout and broadcast services.

Intaj boasts five studios ranging from 60 to 650 as well as 22 fully equipped post-production suites – including audio, video, graphics and high-end finishing.

Tony Orsten, CEO of twofour54 stated that although Intaj is not the biggest facility in the region, it has several unique selling propositions (USPs). Besides being equipped with the latest state-of-the-art HD kit, each department is manned by well known operators recruited from different parts of the world. In addition, the facility is claimed to be the first to offer media asset management and digital archiving services to clients.

“While we are by no means the biggest in the region, we offer a state-of-the-art HD facility all the way from content creation to delivery. We are also the first in the region to offer comprehensive Media Asset Management (MAM) and digital archiving commercially to clients,” he stated.

“Besides this, we have 70 staff to run Intaj and we have sourced some of the best operators in the world to run our equipment,” he added.

Twofour54, an Abu Dhabi government-backed entity will also put in place a system that will enable freelancers to operate legally in the region, he confided.

“The media industries are defined by their freelance talent crew. Our first batch of freelancers will begin work in October,” he said.

Orsten promised that the specifics with regards to legalities as well as licensing fees for freelancers to operate in the region would be released later next month. Although he was unwilling to commit to any fee structures at this stage, he promised that it would become easier for freelancers to become UAE residents and operate in Abu Dhabi.

Hasan Sayed Hasan, head of Intaj added that the “new freelance framework would provide real impetus to the production and post production industry in the region”.

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