Dubai Media Incorporated (DMI) has signed a memorandum of understanding (MOU) with Chinese broadcaster Qingdao Television Station (QTV) as part of its strategy to adopt best practices and the latest technology, as well as develop quality programming. The agreement will help employees in both organisations to develop their professional and creative skills, claimed DMI.
According to the MOU, both organisations will share their media experience with each other and provide logistical assistance to visiting crews from each other’s organisations. The deal includes the sharing of TV programmes in terms of news, culture, arts, science, and sports, in addition to cooperating on joint programme productions.
QTV and DMI will also exchange information on broadcasting equipment, techniques, and facilities, as well as sharing experience on various aspects of news, technology, digitisation, HD, IT and media applications. Other areas include knowledge sharing in the form of training for TV production and creative concepts such as promotion and graphics, new media, and setting up of new businesses including television and radio channels.
DMI’s executive director of institutional support, Faisal Abdulla stated that the “MoU is in line with DMI’s endeavour to partner with prominent media counterparts and leading international organisations to provide exposure to DMI professionals in state-of-the-art equipment and techniques”.
“Exchanging knowledge on new media and production services will be of mutual benefit to both companies; this is a drive for growth and improvement. It is also in line with our mission in reflecting Dubai’s image to the world, and our focus on innovation and quality,” he stated.
At present, Qingdao TV utilises the most advanced equipment in China to gather information, edit materials and broadcast programmes. It has also digitised its broadcasting studio for production and post-production operations, and began broadcasting HD programmes in 2001. QTV has also signed agreements previously with several countries, including Russia, Japan, Korea and Australia.