Protec goes on massive spending spree

Highlights include V-Dosc line-array and broadcast-grade AV tech.
Protec head of audio Edward Ross, pictured with the company's recently acquired DiGiCo D5 mixing desk.
Protec head of audio Edward Ross, pictured with the company's recently acquired DiGiCo D5 mixing desk.

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Dubai-based Protec has invested more than $2 million in new AV, staging, lighting and pro audio technologies in recent months as it looks to shore up its position as one of the UAE’s leading equipment rental providers.

Highlights of the technology acquisition include a new L-Acoustics V-Dosc line-array, broadcast-spec video production technologies including a Barco Encore vision switcher, Clear-com wireless intercom technologies, assorted trussing and a new stage roofing system.

Protec’s head of audio, Edward Ross, said the new V-Dosc system would significantly expand the company’s abilities to work on multiple, simultaneous major events.

“The V-Dosc combined with our existing [JBL] Vertec line-arrays puts us in the market to handle two or three major rock ‘n’ roll shows at once,” he said. “We’ve purchased 32 V-Doscs – 24 subs and complementary DVs – which means we have enough equipment not to have to hire in additional kit for major concerts or events.”

The company has also purchased 500 metres of Total Fabrications SMD trussing, which complements a similar quantity of powder-coated black and silver XO trussing already within its inventory. The trussing is designed to accommodate a new roofing structure also purchased last month.

“We’ve received a lot of requests from clients in recent months for black trussing, so the Total Fabrications kit fits that bill,” said Protec operations director Rick Wade.

“Collectively, the new acquisitions will not only consolidate our position in the market, but will open up other sectors for us to pursue, particularly in terms of AV presentation,” he added.

Wade said the $2 million investment made over the summer represented the latest round in an ongoing upgrade and expansion of Protec’s equipment inventory. He estimated the company had spent more than $5 million over the past two years on new technologies.

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