Dubai-based Tech Access Media Solutions (TAMS) has revealed its intention to develop a fixed presence in Africa as it looks to exploit its current content rights relationships.
The media arm of the regional IT giant Tech Access was launched during the summer and is already looking to expand its geographic reach into Africa.
“We are interested in the operators like MTN and Vodafone,” said Adrian Wood, general manager, TAMS. “The key issue for us to is to put the right people and resources in North and sub-Saharan Africa. It’s unrealistic to think we can continue doing everything from our base in Dubai.”
TAMS develops media platforms and applications, operates as a content rights owner and can also harness its IT vendor relationships to operate as a specialist media systems integrator.
“There is a huge Indian population down the east coast of Africa and when you consider our Saavn content,” said Wood.
“We are also in a strong position through our educational children’s content. There are governments with funds from charities, NGOs and other organisations.”
TAMS has the regional rights to a number of children’s entertainment franchises including The Jumpitz and The Speakaboos, offering Arabic and English language versions.
In addition to pushing its content licences in Africa, Wood reveals that TAMS has been approached to develop a content platform tailored to the African market.