Content must go digital by 2019: Einstein

New archiving and distribution firm Eclipse Digital set for launch.
Peter Einstein, chairman and CEO of Eclipse Digital.
Peter Einstein, chairman and CEO of Eclipse Digital.

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All content must be available in electronic format by 2019, according to Peter Einstein, chairman and CEO, Eclipse Digital.

The call comes as digitisation, archiving and content aggregator Eclipse Digital prepares to announce it first client.

“All content including film, TV series product, works of art, photographs, books and documents require transfer to a digital file in the next ten years. Most of this content is currently stored in its original form, often sitting in inadequate storage facilities or on shelves and deteriorating. To protect and preserve this content it must be put into a digital format,” said Einstein. “Content must also be transferred into a digital file to allow it to be distributed through new media platforms.”

As well offering the digitisation services, the company will also look to become a content owner and licence holder with a number of deals already in the pipeline.

“We are currently finalising a deal for a major archive with a content creator, which we hope to reveal at the METV conference. It has put its library together over many decades and they will become Eclipse Digital’s first client,” revealed Einstein. “We are in negotiations with five or six archives, some are straight digitisation, restoration and archiving for governments to preserve cultural heritage and others are commercial opportunities which will ultimately expand into advertising, sponsorship and distribution revenue”

Once this first raft of content and archiving deals is secured Eclipse Digital will turn its attentions to the construction of infrastructure.

“We are in the process of negotiating an opportunity to have our major hub and home base in the MENA region. We are speaking with a number of parties about that in Dubai, Abu Dhabi and also in Qatar as well.”

Einstein will take part in the conference at the METV event in Abu Dhabi this month as a panellist in the Globalisation of Arabic Content session.

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