PALME set for shake-up in 2008

The organiser of the Middle East's largest annual pro audio and lighting industry event, PALME, has promised to overhaul the show's conference component in 2008 to better target emerging entertainment technology markets in the region.
PALME organiser IIR Exhibitions plans to introduce a range of show floor innovations in 2008.
PALME organiser IIR Exhibitions plans to introduce a range of show floor innovations in 2008.

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The organiser of the Middle East's largest annual pro audio and lighting industry event, PALME, has promised to overhaul the show's conference component in 2008 to better target emerging entertainment technology markets in the region.

IIR Exhibitions will introduce a host of new features to PALME 2008, including an increased roster of conference seminars and workshops.

The company has appointed a new exhibition manager, Alexander Heuff, to oversee the implementation of these changes.

Heuff said that despite the fact this year's conference attracted record numbers of delegates, IIR planned to "fine-tune" the 2008 schedule to ensure it appealed to a wider audience. Heuff added that he was particularly impressed with the series of education-based seminars staged by the Custom Electronic Design and Installation Association (CEDIA) at PALME 2007, and would look to increase the number of similar training-based workshops staged at next year's conference.

"In 2008, we plan to offer a packed conference schedule with a large number of industry heavyweights offering fresh ideas, technical advice and other solutions," he said.
 

IIR marketing manager Angelina Stojsavljevic claimed the positive feedback the company had received in regards to this year's education forums, suggested the organiser was "on the right track" in terms of its scope for the 2008 conference programme.

Stojsavljevic confirmed that next year's programme would include seminars specifically designed for major event organisers and production companies based in the Middle East, as well as dedicated technical workshops for aspiring musicians, DJs and audio engineers.

PALME's Install Middle East exhibition component will also host a ‘smart residential technologies' forum next year, targeting specialist providers of integrated AV solutions. Stojsavljevic said that a range of high-end AV equipment and associated gadgets would be showcased in an ‘interactive home' located on the show floor.

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