Al Jazeera Sports will publish the new prices for its bouquet of sports content, which was recently expanded greatly through the purchase of ART’s own slate of sporting broadcast rights, according to Khaled Abu Namous, general manager of MultiChoice Middle East.
Among these newly acquired rights are the next two FIFA World Cups and a host of regional football leagues.
“The sport content of Al Jazeera will be available to ART subscribers and new prices will be published in the next 48hrs,” said Abu Namous of MultiChoice, which provides subscriber and technical services to a number of pay TV operators in the region, although it is owned by ART.
Confirmation of the deal last week has been received positively in the industry with one local broadcast veteran describing it as “incredibly good news”.
Namous expects the deal to impact positively on consumers as well as the Middle East’s pay TV operators continue to consolidate their programming and move towards a unified single platform.
“The main advantage for pay TV subscribers in this region is giving them the option to have all content available to them through one platform, I believe this is the biggest benefit for the subscriber," said Namous.