MIPTV announces inaugural edition of MIPFormats

    Cannes to cash in on $4.5 billion format business


    MIPTV has launched MIPFormats, a new stand-alone premium business conference and pitching forum dedicated to the format industry. MIPFormats will take place one day prior to MIPTV on April 11 at Cannes.

     “Over the past few years at MIPTV, we’ve seen considerable growth in the presence of formats produced for TV and across all platforms,” commented Laurine Garaude, Reed MIDEM’s acting director of the Television Division. “MIPFormats [is] a critical platform and rendezvous point for the formats community to anticipate new format trends as well as uncover new creative talent from across the globe.

     David Jenkinson, editor-in-chief and MD of C21Media, the channel arm of co-organiser C21FormatsLab commented that “the formats business is currently worth around US $4.5 billion worldwide, and is expected to grow as the content industry continues to evolve”.


    “Understanding how to approach this fast-changing sector is essential for anyone serious about turning a local idea into an international hit. Using information and data, mined from our ongoing FormatsLab, we’ll be working with MIPFormats to help create a unique event that put formats in perspective,” he added.

     MIPFormats will be dedicated to conferences, pitching sessions, networking events and new format launches designed for the format industry’s leading producers, buyers, commissioners, digital platforms, brands and creators from around the world.

     A call for entries for the event’s “Fresh Talent Pitch” will invite producers from around the world to propose their original new format ideas for non-scripted factual entertainment.

     The call for entries opens online at www.mipworld.com on December 15, 2009. 

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