Le Temps Des Cerises, directed by Robert Cremona, walked away with the first prize at the third annual student film festival held by Lebanon’s Notre Dame University – Louaize last month.
The festival, which was held in collaboration with the Monaco Film Festival and sponsored by Sony Professional Solutions Middle East and BCS, received a number of entries from eight universities in the country for its competition segment, which was open only to students. The winning entry each day received a free copy of the Sony Vegas software.
“These films compete in international film festivals and the students who participated are all majoring in Radio/TV production and filmmaking in their respective universities,” commented Nadine Matta, sales manager, BCS.
“We have identified the potential in this market and have looked at working with students right from the beginning to help them realise their potential. Our role is to encourage young artists and the new generation of filmmakers in Lebanon. After all, we have eight major universities that teach AV production and several institutes offer this as a major to students,” she added.
Speaking about Sony’s involvement, Takashi Miura, general manager of Sony Professional Solutions Middle East commented that the company has always invested in the region’s talent.
“The Arab world has tremendous potential in content creation and our support at this festival and other regional festivals is an endorsement of this sentiment. Sony has previously lent its support to the Middle East International Film Festival in Abu Dhabi and has been closely aligned with the Dubai International Film festival for the last couple of years, thereby reinforcing the importance we lay on the content creation industry in the Arab markets,” he added.
As part of its aim to celebrate women in Lebanese cinema, the festival organisers also screened one feature film directed by Lebanese female directors on each day of the festival.