Saudi Arabia gears up for media show

    55 companies confirm participation at Riyadh show
    Riyadh Media and Multimedia Exhibition. Saudi Arab, Salman Ali Almutaiwee
    Salman Ali Almutaiwee
    Salman Ali Almutaiwee

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    The second edition of the Riyadh Media and Multimedia Exhibition will be held in Riyadh, Saudi Arabia from December 6-9. Salman Ali Almutaiwee, CEO of event organiser Elaqaty International Group, shares details of the show with Digital Studio.

    What was the driving force behind the launch of this exhibition?

    As a media player, I realise how important this industry is so I was keen to launch an exhibition in my city, Riyadh. We know how the digital and multimedia world has begun to impact the way we view content. This, in turn, has had an effect on the way content is produced and distributed today. We wanted to bring all the related industries in the region together to a common platform to discuss some of the key issues and challenges surrounding these sectors.

    What format will this exhibition follow? Will it be like CABSAT or like the Cairo Media Festival and ERTU that has a mix of both production and technology?

    I believe we are all on the same track with the same objective but with small differences in the way we organise the show.

    At the Riyadh Media and Multi-media Exhibition, we want to establish a dialogue between the producers themselves. We also want them to network with the manufacturers and the distributors.

    We hope to make information available to our visitors and also showcase new technology that helps the production industry do their work efficiently. At the same time, we also want more mileage for what Saudi companies do.

    Will you also host a conference this year?

    No, but we will have one next year.

    How will this edition of the show be different from your inaugural event?

    The first one was much smaller. This one will occupy 15,000 square metres of space at the Riyadh International Exhibition Centre. We will have a number of exhibitors from different parts of the region attending the show.

    How many exhibitors do you have so far?

    Fifty-five companies have confirmed participation. They come from a wide variety of industries including production, broadcasting, publishing, PR and communications and the content market.

    How many visitors did you have last year and how many do you expect this year?

    Last year, we were surprised to see a few thousand visitors. This year, we expect more than 7000 as this event is taking place at the Riyadh Exhibition Centre.

    Will any companies be making any big announcements at the show?

    There are a few companies that will formally sign deals at the show, we are told and it will be broadcast live from the spot. However, it’s meant to be kept confidential until they are officially announced. HRH Prince Turki bin Sultan bin Abdulaziz from the Saudi Ministry of Information will open the show this year.

    Some key exhibitors

    • Advanced Media
    • Rotana
    • UBMS
    • ArabSat
    • Nile Sat
    • Egyptian International Production Agency
    • Al Khail TV
    • King Abdul Aziz Foundation
    • Egyptian Media Company

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