The METV/MEBS show held in Abu Dhabi was very small, to say the least. We saw about 15 exhibitors in total.
Most exhibitors had come to show their allegiance to twofour54, Abu Dhabi’s media hotbed, or woo customers in Abu Dhabi as the UAE capital has been investing heavily in the media business in 2009.
Digital Studio learnt that the show had discreetly changed hands from first-time organiser Nexus to Abu Dhabi events company, Turret before the beginning of the event.
Key exhibitors included Abu Dhabi’s twofour54; Dubai-based United Broadcast & Media Solutions; Oasis Enterprises, Associated Press which had flown in 15 personnel from its international offices; HP; production services provider MediaPro; Nautel; Tek Signals; Pyramedia and a few others.
As the show was quiet, it provided industry pros the opportunity to catch up and network away from the bustle of their offices.
It’s a very small exhibition but we have had some very qualified customers. It was very important for us to exhibit here next to twofour54, which is our business partner. However, we would like to fully explore the potential of the media market in Abu Dhabi, which we believe has great potential in the coming years. I also hope to see a much stronger marketing campaign for the exhibition next year because a lot of people in the industry had not heard about it.
Basel Al Aref, GM - Professional Projects Division, Oasis Enterprises L.L.C
I think we will exhibit again in Abu Dhabi if we have more content producers attending the show. We had a few good visitors from Abu Dhabi but we won’t know now if any of those discussions will actually translate to sales. We exhibit at any show to raise the profile of our company and reach out to potential customers.
There should be some marketing strategy in place to attract production houses from different Middle East locations like Lebanon, Egypt, Iran and so on. It has to be a show that addresses their requirements for them to come and exhibit. When the content producers and distributors come down, the TV channels will also begin to attend. And when that happens, resellers such us will begin to enjoy the show. We are hoping for another MIP in Abu Dhabi and I’m quite certain the authorities there will make it happen.
Reza Mehdizadeh, sales and marketing manager, UBMS
We’re a big systems integrator so we’d like to be involved in as many broadcast shows in the region as possible. Abu Dhabi is especially important to us as we are based here. It made sense for us to exhibit at a show that would also definitely appeal to customers in Abu Dhabi. We had a big 55 sq.ms stand and showcased Grass Valley HD equipment such as cameras, servers, vision mixers and so on. We also believe that Abu Dhabi is becoming an important market for broadcast systems. We were especially impressed with the twofour54 initiative and would like to play a role in it in the future. Of course, it was rather small this year but that’s how the first show usually is. We believe that in the coming years, this show will grow bigger and we wanted to support it from its inception. Having said that, we will also have a big presence at CABSAT in Dubai next year.
Tariq Raja, managing partner, Tek Signals, Abu Dhabi
This show was a good opportunity to come to Abu Dhabi and meet with twofour54 and other companies that operate out of the UAE capital. As MediaPro offers a wide range of services from production to OB and specialist crew supply to post production as well as engineering and systems integration, it’s often difficult for clients here to understand the scope of what we do. We already have a 19-member team operating out of International Media Production Zone (IMPZ) in Dubai and have about 50 people with us on temporary work visas as we provide a lot of production services and specialised crew for LIVE in Abu Dhabi.
Dubai Sports is also one of our customers to whom we provide both services as well as our OB facilities. We are here to woo more clients and tailor make our services depending on what they want from us.
David Mas, engineering and sales manager, Mediapro Middle East