Sony will film 25 matches in 3D at the FIFA World Cup in South Africa next summer, it has been announced.
FIFA has not yet decided whether it will resell the live broadcast rights to the 3D games or market them itself. Sony will retain distribution rights for all 3D World Cup matches after the event
“This propels the football fan into a whole new viewing dimension and marks the dawn of a new era in the broadcasting of sport,” said FIFA secretary general Jérôme Valcke.
“We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience and are truly fortunate to have Sony as a partner in this endeavour.”
Sony chairman and chief executive Sir Howard Stringer added: “The transition to 3D is underway, and we, at Sony, intend to be leaders in every aspect.
“Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience. 3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person.”