MIDEM looks to tap FIFA World Cup fever

World's largest music industry event to turn spotlight on Sth Africa.
Cannes' Palais des Festivals will host MIDEM 2010.
Cannes' Palais des Festivals will host MIDEM 2010.

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Next year’s instalment of the world’s largest music trade fair, MIDEM, will turn the spotlight on the budding South African music industry, as organisers looks to tap the hype surrounding the country’s role hosting the FIFA World Cup.

The South African delegation will appear at the event under the auspices of MIDEM’s two-day Country of Honour programme. The series of seminars and musical showcases will showcase South African talent and the commercial opportunities available in the industry.

“Being named Country of Honour at the world’s biggest music market gives us a unique opportunity to open-up new markets for South African music content on a global scale, for South African musicians, producers and promoters to partner with the international world and taking our music to a broader audience,” said Glenn Masokoane, director of Cultural Development, Department of Arts and Culture, South Africa.

“It is with this in mind that we have carefully planned a full programme of events that will take advantage of these opportunities as well as giving MIDEM 2010 delegates an intimate and wonderful experience of live South African music.”

Throughout the four-day music market, there will be a South African pavilion in the main exhibition area of the Palais des Festivals.

This will provide a base for a number of South African music industry organisations seeking commercial opportunities abroad.

MIDEM 2010 will be staged at the Palais des Festivals, Cannes, France, from 24th to the 27th of January.

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