One billion mobile internet devices by 2013: IDC

Industry analyst predicts sharp rise in mobile e-commerce apps.
Apple's iPhone has led the booming demand for mobile e-commerce applications.
Apple's iPhone has led the booming demand for mobile e-commerce applications.


 A new report studying mobile internet usage predicts there will be more than one billion mobile devices accessing the web by the end of 2013.

The prediction, based on current growth statistics, was reported by tech analyst IDC.

"The number of mobile devices with internet access has simply exploded over the last several years," said John Gantz, chief research officer at IDC. "With an explosion in applications for mobile devices underway, the next several years will witness another seachange in the way users interact with the internet."

Other key findings in the Worldwide Digital Marketplace Model and Forecast report, included:

• More than 1.6 billion people – a little over a quarter of the world's population – used the internet in 2009. By 2013, over 2.2 billion people – more than one third of the world's population – are expected to be using the internet.

• More than 1.6 billion devices worldwide were used to access the internet in 2009, including PCs, mobile phones, and online videogame consoles. By 2013, the total number of devices accessing the internet will increase to more than 2.7 billion.

• China continues to have more internet users than any other country, with 359 million in 2009. This number is expected to grow to 566 million by 2013. The United States had 261 million internet users in 2009, a figure that will reach 280 million in 2013. India will have one of the fastest growing internet populations, growing almost two-fold between 2009 and 2013.

• Presently, the United States has far more total devices connected to the internet than any other country. China, however, is the leader in the number of mobile online devices with almost 85 million mobile devices connected to the internet in 2009.

The number of internet devices in India, both mobile and fixed, is expected to grow commensurate with the number of internet users.

• Worldwide, more than 624 million internet users will make online purchases in 2009, totaling nearly $8 trillion (both business to business and business to consumer). By 2013, worldwide eCommerce transactions will be worth more than $16 trillion.

• Worldwide spending on internet advertising will total nearly $61 billion in 2009, which is slightly more than 10% of all ad spending across all media. This share is expected to reach almost 15%% by 2013 as internet ad spending grows surpasses $100 billion worldwide.

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