Rotana Media Group, which provides Arabic and English television content in the Middle East, and Fox International Channels have signed a US $26.7 million content licensing agreement with Walt Disney Co.
Disney content will be aired in the Middle East on the Fox Movies and Fox Series channels under the terms of the four-year accord, according to a statement by the companies.
“This deal reflects our vision to bring the broad range of content within our portfolio to wider audiences in the Middle East,” Francesca Tauriello, senior vice president, program distribution for Disney’s media distribution, B2BGroup, EMEA South told local newspaper, Arab News. “The agreement builds upon our long-term relationship with Fox International Channels and Rotana and the content covered under the terms of the agreement is a fantastic strategic fit for their channels and audiences.
“The deal also provides the opportunity to build additional areas of business together such as local productions and to customise marketing-promotional activities,” she added.