BKP plans Saudi market expansion

UAE audio production firm weighs plan to establish first Saudi base.
BKP head Barry Kirsch.
BKP head Barry Kirsch.

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The founder of UAE-based audio production specialist BKP, Barry Kirsch, has confirmed the company is considering opening a new studio facility in Saudi Arabia as it looks to tap the booming demand for audio post work in the Kingdom.

BKP currently operates studio facilities in Abu Dhabi and Dubai, which service KSA clients remotely. It also operates an ISDN link to a production partner in Beirut.

“We’re currently assessing the potential of opening a division in Saudi Arabia,” said Kirsch. “It’s a very logical step, but the challenge lies in how we go about it and finding a strong local partner… it makes sense for us to have a base in Saudi in the long-term.”

Kirsch said the market for audio production services in Saudi was growing rapidly.

“The government’s launching a bunch of FM radio stations, which will provide us with opportunities in terms of producing radio spots,” he said. “We have a growing number of Saudi clients as well as requests for Saudi accents in commercial work produced by us, which we have limited access to here in the UAE.

“Saudis like to hear their own accents used by talent in television and radio commercials. But locating that talent outside the country is very challenging indeed.”

“We also have plans to further develop our operation in Abu Dhabi, as business is very much booming in the capital.”

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