Digital Broadcast power list: 16-15

Google's Khuffash and Pyramedia's Al Ruwaini claim 15th and 16th spot.
Google, Husni khuffash, Nashwa Al Ruwaini, Pyramedia, SPECIAL REPORTS, Exhibitions coverage, Industry powerlists


Content creators, advertising chiefs and internet pioneers take their place alongside broadcast technology innovators in the inaugural Digital Broadcast power list. The initial inductees will appear on these pages during the coming weeks.

The list is based on the opinions of our distinguished editorial team and is entirely subjective.
While we believe this is THE definitive list of regional industry powerbrokers, undoubtedly there will be those with different opinions. If you are one of these readers, we invite you to leave your feedback at the bottom of the page.

16. Husni Khuffash
UAE country manager, Google

His job title may say country manager – UAE, but Husni Khuffash has played a vital role in the Arabisation of the web giant’s services for the world’s Arabic speakers. Together with Google’s ability to single-handedly prop-up an online advertising industry and the fact – like it or not – that globally, YouTube is one of the largest broadcasters in the world, the company’s influence is huge.
There are numerous facets of Khuffash’s work that are of interest to broadcasters. Google and its affiliates can offer a route to advertising revenue, a content distribution channel, a marketing tool for broadcast services, easy access to mobile platforms... the list goes on.
Khuffash has also taken a leading role in developing market research and educating local businesses about the merits of digital advertising and e-commerce. Ensuring that the region has access to all of Google’s B2B and B2C capabilities – particularly in their Arabic forms – is a prerequisite for the development of any meaningful online revenues, not just for the media sector but across the entire economy.

15. Nashwa Al Ruwaini
CEO, Pyramedia

Pyramedia is one of the largest production houses in the region with 400 full-time employees and annual revenues in excess of $200 million. Its Prince of Poets and The Millions’ Poet series formats have enjoyed immense success in the region with the latter establishing itself as the most watched locally produced programme in the Arab world.
At the heart of this success is the company’s founder and CEO, Nashwa Al Ruwaini.
Pyramedia’s success has not been limited to the TV screen. It founded the Middle East International Film Festival (MEIFF) in partnership with the Abu Dhabi government and is putting the finishing touches to its first feature film, Changing Sands, through its Pyramovies division. Al Ruwaini is also an on screen star in her own right. Her acclaimed talk show Nashwa, received a Rose d’Or nomination in 2008.


20. Randa Ayoubi,CEO, Rubicon

19. Abdul Rahman Al Hazzaa
Undersecretary, Saudi Arabian Ministry of Culture & Informatio

18. Mohammed Al Shahi
Senior director, du Broadcast Services

17. Mohamed Al Ghanim
Director general, UAE Telecommunications Regulatory Authority


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