Arabian Radio Network's marketshare up: IPSOS

ARN's English, Arabic and Asian language stations all gain ground.
Steve Smith, CEO of ARN.
Steve Smith, CEO of ARN.

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While Dubai-based media giant Arab Media Group (AMG) lost its newspaper and Noor Dubai TV and radio business to rival state broadcaster, Dubai Media Inc, its radio arm claims to have enjoyed remarkable success in 2009. Arabian Radio Network (ARN) achieved the highest listenership levels compared to other local UAE radio stations, according to an IPSOS survey.

The Ipsos MediaCT radiometry (RDM) survey, which was conducted between October 12 and November 08 with a national representative sample of 2,819 people aged 15 years and above across all genders, ages and regions, used the Computer Aided Telephone Interview (CATI) methodology.

Speaking about the survey Steve Smith, chief operating officer of ARN stated that the network was looking forward to “further development in the coming year”.

“The survey has placed us in a stronger position, helping us to focus more on leveraging the status and contributing to the growth of radio sector in the UAE and the region,” he commented.

According to the survey, Dubai 92 and Virgin Radio Dubai 104.4 topped the list of best English-language radio stations while City 101.6 and Hit 96.7 found favour with the Asian populace. Al Arabiya 99.0 was ranked the number one Arabic music station in Abu Dhabi and Dubai for Arabs, having the largest cumulative audience and the UAE nationals of all ages.

Al Khaleejiya 100.9 was ranked number one among UAE national listeners aged from 15 to 34 years. According to the survey, Dubai Eye 103.8 came out on the top among local listeners aged 55 plus.

Speaking about the ratings of the channels, Mahmoud Al Rasheed, general manager of ARN, commented: “The survey results will motivate us to build on our success further in 2010 and keep ARN as the broadcast network of choice for every person, every advertiser, and on every delivery platform.”
 

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