Discovery Communications, Sony Corporation and IMAX Corporation have confirmed plans to launch a 24/7 3D television network in the United States.
While channel branding and a timeline for its roll-out are yet to be confirmed, the partners did reveal they would each manage separate aspects of the new operation.
Discovery will provide network services, including affiliate sales and technical support functions, as well as 3D television rights to Discovery content and cross-promotion across its portfolio of 13 US-based television networks.
Sony will provide advertising/sponsorship sales support, and will seek to license television rights to current and future 3D feature films, music-related 3D content and games-related 3D content, while providing cross-promotion at retail stores.
IMAX also will license television rights to future 3D films, promotion through its owned-and-operated movie theatres across the US, and a suite of proprietary and patented image enhancement and 3D technologies.
Governance for the joint venture will be handled by a board of directors comprised of members from each of the three companies, with the day-to-day operations run by a separate staff and management team that will report to the board. A search for the venture’s general manager will begin immediately.
The network will feature a range of programming content designed to entice consumers to embrace 3D TV, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, IMAX and other third-party providers.