This year's edition of CABSAT, the Middle East’s largest annual broadcast industry exhibition, is on track to eclipse the 2009 event in terms of floorspace, claims event organiser Dubai World Trade Centre.
While declining to reveal actual figures, a DWTC representative confirmed the show was " already bigger than last year".
The claim would appear to be supported by the fact Sony, Arabsat, Smart Sat and Hamresan have doubled their stand space for 2010 while other key players including AMT, Hitachi, Tek Signals, The Vitec Group and UBMS have also committed to the show.
Badih Kanaan, marketing communications manager for Arabsat, described CABSAT as “a premier trade platform to stay in contact with decision makers in the MENA region and beyond, to meet new and existing clients, expand the business and to forge the Arabsat brand”.
“Arabsat is looking forward to the show and has almost doubled its space commitment in line with the importance it places on the event,” he confirmed.
Likewise, Sony stated that it will have more products to exhibit this year and confirmed that the Middle East remains one of the commercial hotspots for the manufacturer.
The exhibition will also welcome some big names such as Hewlett Packard (HP) and Bluesens for the first time in 2010.
CABSAT is also introducing a Creative zone for the first time this year. The zone, which will be dedicated to the post production industry, will include live demos related to content creation.
Helal Saeed Almarri, CEO of the Dubai World Trade Centre commented that HD will continue to be a key focus at the event even as more broadcasters in the region invest heavily in this technology.
“Industry technologies, particularly those in the HD space, will bring a world of business and entertainment options to residents from across the GCC and North Africa. CABSAT MENA and Satellite MENA 2010 will create a platform for the display of all related products and services and knowledge exchange," he said.