British free-to-air broadcaster ITV has appointed Royal Mail chief executive Adam Crozier its new CEO, following the resignation of Michael Grade last April.
Since joining the organisation in 2003, Crozier has played a key role returning the Royal Mail to profitability, despite overseeing controversial staffing and services cutbacks that led to national strikes in 2009.
Prior to his role at the Royal Mail, Crozier was head of the Football Association from 2000 to 2002.
Crozier’s appointment represents a changing of the guard for ITV, which has struggled in recent years to adapt to the rapidly evolving UK media landscape.
“ITV is a strong brand with talented people, facing an imperative for change,” said ITV chairman Archie Norman.
“Adam is a very strong leader with a great track record in delivering transformational change. He has worked successfully in talent-driven organisations, with government and regulators, and has a thorough understanding of the media, advertising and branding industries.”
Commenting on his new role, Crozier conceded “enormous change” in the media sector presented “both great opportunities and significant challenges”.
“The objective for ITV is to rise to those challenges and put itself at the forefront of change. I am very much looking forward to working with the people at ITV and leading the transformation ahead,” he added.