IT giant HP has made its debut as a standalone exhibitor at CABSAT as it looks to expand it presence in the broadcast sector.
The company has operated within the industry for several years but is now looking to adopt a more prominent position.
“The explosion of digital media in this region means it has become harder for broadcasters to harness their content and get the true business value from it,” said Stefan Wolfs, server and storage business development manager, HP. “We see broadcasters looking to simplify their workflows.”
The company has already forged strong industry ties with application developers such as Avid and Autodesk and is the certified hardware partner for both.
“We are already the largest editing workstation provider and now we are seeing the local branches of these application providers looking to tie-up with us in the region,” claims Yan Bergeron, who manages HP’s Middle East workstation business.
“We work with a lot of systems integrators and distributors and when they see us at their vertical trade show it brings about a lot of trust in us as a partner.”