Snell merger a 'complete success': exec

Integration of S&W and Pro-Bel completed according to plan: APAC exec.
Naresh Subherwal, president Asia Pacific and Middle East, Snell.
Naresh Subherwal, president Asia Pacific and Middle East, Snell.


The integration of Snell & Wilcox and Pro-Bel has proven a complete success according to an executive at the merged entity, Snell.

The deal was finalised this time last year and formally announced at NAB in Las Vegas the following month.

“The merger of the two companies has been a complete success,” said Naresh Subherwal, president Asia Pacific and Middle East, Snell. “The last 12 months has been about the integration. Despite the difficult circumstances of last year we managed to have quite a good year.”

Before the merger, both Snell & Wilcox and Pro-Bel had been active in the Middle East for 20 years, now the new company is looking build on this experience in the region.

“We have invested in this market with some senior appointments and we have also been extending our relationships with partners here. The Middle East has suffered a slight slow-down in the past year but so far this year’s CABSAT has been really upbeat and there is a sense that many of the projects that were put on hold or that slowed down last year, will now be pursued,” added Subherwal.

According to Andy Giles, head of sales in the Middle East and Africa for Snell, the merger was well received in the region.

“There a strong base of installed hardware in the region. The transition to HD has driven some sales for us. The Kahuna production switcher has performed well in particular,” said Giles.

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