News Corp subsidiary Fox International Channels (FIC) has announced a wide-ranging strategic partnership with Abu Dhabi’s twofour54, which will see large sections of the broadcaster’s international operations relocated to the Abu Dhabi production precinct.
Under the terms of the deal confirmed in Abu Dhabi today, FIC has pledged to:
* Headquarter the Middle East operations of its global online ad network business, .FOX (pronounced dot-fox), in Abu Dhabi in co-operation with twofour54;
* Collaborate (via its documentary production arm NHNZ) on the production of a high-end HD and 3D documentary, which will be available for broadcast television, cinema and museums.
* Establish a NHNZ production office in Abu Dhabi focusing specifically on the development of 3D production capabilities in the Arab world;
* Relocate the playout and operations of some of its channels available in the Middle East from Hong Kong and other locations to a new centralised tapeless HD facility in Abu Dhabi operated by twofour54.
Speaking in Abu Dhabi ahead of their appearance at the Abu Dhabi Media Summit, David Haslingden, CEO of Fox International Channels and Ward Platt, president of Fox International Channels, Asia Pacific and Middle East, were full of enthusiasm for the “untapped potential” of the Middle East media sector.
“As we seek to play our part in the ongoing development of the UAE’s capital as a media centre for the Middle East our relationship with twofour54 will be a fundamental advantage,” Platt commented.