Midas Consoles Middle East has supplied Doha-based pro audio equipment rental and production company Creative Events with three analogue mixing consoles in a deal worth in excess of $140,000.
The company has acquired the Midas Heritage 3000, Legend 3000 and Verona mixing consoles in a bid to meet the growing demand for live audio production services in the GCC, explained Jalal Dudin, managing director of Creative Events.
"We are making many investments to transform Creative Events into one of the most competitive rental companies in the region," he added.
Creative Events has rapidly established itself as one of Qatar's dominant equipment rental and events production companies, having supplied AV equipment to more than 110 venues during the recent Asian Games, in addition to staging major concerts in Doha by the likes of Pavarotti and Jose Carreras, Lionel Richie and Enrique Iglesias.
The company's decision to invest in all-analogue equipment sets it apart from the vast majority of its GCC-based rivals, who are investing significant sums in acquiring digital audio production technology, including mixing consoles.