ADMC and Humax tie to roll out HD STBs for EPL

Humax will undertake the supply and sale of the STBs in the region.
Abu Dhabi Media Company, English Premier League, Humax HD Set top boxes, Karim Sarkis, Middle East broadcast, Vijaya Cherian, News, Broadcast Business


Abu Dhabi Media Company (ADMC), which has the exclusive broadcast rights for the English Premier League in the Middle East for three seasons starting August 2010, has signed an exclusive agreement with set-top box (STB) manufacturer Humax. According to the deal, Humax will undertake the supply and sale of high-definition STBs for the deployment of the EPL programming in the Middle East and North Africa, via Abu Dhabi Al Riyadiya channels.

At the time of press it was unclear whether the Humax box is mandatory for viewers seeking to view the EPL via satellite.

Karim Sarkis, executive director of Broadcast at ADMC stated that it was necessary for the broadcaster to team up with “an established provider, capable of assisting our market entry in the subscription platform via HD STB, not only in its capacity as a manufacturer and supplier, but also as ADMC's strategic partner”.

“Humax is a perfect fit for us, given its technological leadership, understanding of the market trends, and established regional presence,” Sarkis commented.

The deal gives Humax’s plans to roll out HD STB technology in the MENA region a huge boost.

“As demand increases for television content delivered in HD, one of our key priorities is setting the stage for broadcasters. Over the past year, we have experienced significant growth as our products have acquired traction in the HD broadcast market. We are on track to double our revenue in MENA region this year, through the remarkable growth of the HD STB business in particular,” commented CEO Byun Dae-Gyu.

Humax HD STBs support both HD and SD formats. They come equipped with two smart card slots and include a secure chipset embedded for advanced protection against piracy attempts.

The STBs will be marketed across the region ahead of the EPL 2010/2011 season.

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