The Turkish Radio Television Association (TRT) has launched an Arabic language channel for the Middle East.
The channel was officially opened in Istanbul on Sunday night by Turkish Prime Minister Rajeb Tayeb.
TRT Arabic will feature a morning schedule tailored toward Arabic women as well as children’s programming, documentaries, current affairs and Turkish dramas dubbed into Arabic.
The station will look to capitalise on the recent popularity of Turkish soaps screened by MBC such as Nour and Aliye, which have dominated free to air ratings in the region. The final episode of Nour is reported to have attracted an audience of 85 million – a record for the MENA region.
A trial broadcast was conducted for two weeks prior to launch with the full channel now being transmitted by Noorsat.
TRT Arabic is the organisation’s eleventh channel.