ADMC invites IPTV platforms to open EPL talks

UAE is not the limit of IPTV carriage for premium sports.
EPL. IPTV, Premier league football, Ricky Ghai, News, Delivery & Transmission


Abu Dhabi Media Company (ADMC) had called for operators in the MENA region with either existing or proposed IPTV networks to discuss carriage of the EPL.

The declaration comes days after the broadcaster, which has the exclusive rights to the EPL for the next three seasons starting this August, signed agreements with UAE telcos du and Etisalat.

“IPTV is still a young platform and though the UAE is the most advanced market in this regard, we will roll out the rights to any operator with a robust system,” said Ricky Ghai, executive director for Digital Media at ADMC. 

“We would invite anyone with an IPTV platform or plans to develop one to talk to us. We would be glad to make the content available on their network. STC has recently announced a successful 100Mb/s demonstration of its own fibre network [to support IPTV] and there are platforms in Algeria, Morocco and to an extent, Qatar,” added Ghai, speaking exclusively to

The agreements with du and Etisalat will see the telcos’ respective IPTV services offer the EPL to customers within their own subscriber packages and pricing.

“These are fairly standardised benchmark deals of wholesale supply and partnership. The only thing that is different here is that we are working on a much more granular level. There is a common goal to stimulate markets and make premium content accessible and maintain the uniformity across territories so it’s a tighter partnership than an old fashioned cable carriage agreement,” explained Ghai.

Most Popular

Editor's Choice

StarzPlay’s tech powers India’s Lionsgate Play
Provides managed services, developed by StarzPlay, to mark successful launch of Lionsgate Play ...
Subscribe to Digital Studio Middle East
The latest editor of Digital Studio Middle East, the foremost and most respected platform for ...
Dubai's Faisal Hashmi working on feature film
10 short films in 10 years has earned Faisal Hashmi international plaudits at film festival, ...

Don't Miss a Story