Abu Dhabi’s content creation zone twofour54 has announced a strategic partnership with Dubai-based animation house and Digital Studio Awards 2010 winner Blink Studios. According to the deal, Blink Studios will work closely with twofour54 to produce the Arabic version of Driver Dan’s Story Train, a production that is popular on BBC’s CBeebies channel. The deal will also see the animation house establish a new branch in twofour54.
Speaking about the deal, Wayne Borg, COO of twofour54 clarified that the Arabic adaptation will not be a dubbed version of Driver Dan’s Story Train. Rather, adaptations writers contracted by Blink Studios will “re-imagine” the story for the Arab world.
“The show will not be a dubbed version of the English content, instead we will use Arabic writers to provide the story telling element, Arab animators to create content and Arab children to make up the live action component,” he stated.
Tarek Mounir, head of business development at Blink Studios told DPME.com that the animation house will produce 52 episodes of Driver Dan’s Story Train in Arabic for the local market.
The animation house, which presently employs 25 people at its Dubai Studio City facility, will include 15 people at its twofour54 office, he revealed.
“A few people will shift to Abu Dhabi from our Dubai office. In addition to them, we are looking to hire line producers, animation and post production experts, comp artists and a production coordinator for our new facility,” Mounir stated.
The partners expect the first episodes to be ready for broadcast by early 2011.