After a lull in activity created by the economic downturn, the broadcast industry now appears to be on the road to recovery and back in profit.
Last month’s CABSAT was the clearest and most authoritative indication of this so far. New exhibitors discovered a vibrant market with plenty of projects planned across various activities.
Veteran exhibitors saw the buzz of previous years return, largely off the back of customers’ renewed confidence and willingness to invest in new technologies.
This month’s NAB is the first of the big two international shows since the majority of the world’s major economies emerged from recession. If the same vigour seen at CABSAT is experienced at NAB, it will provide the entire industry with a much needed boost.
Hot on the heels of CABSAT came the Abu Dhabi Media Summit, which put the local media industry – specifically Abu Dhabi’s – position in the international landscape.
Smaller tradeshows – such as the UK’s Broadcast Video Expo – are faring well too. Next month’s ANGA Cable exhibition in Germany has reached maximum capacity with the accompanying congress also set for a busy year.
The emergence of some new events on the 2010 calendar also signifies the confidence now felt in large parts of the industry.
The first 3DTV World Forum will take place in London next month. Closer to home, Internet Show Middle East will debut in Abu Dhabi this September. The event will bring media and broadcast professionals together with some of the creative and technical talent working exclusively on the internet, a relationship that will grow in importance, sophistication and value in the coming years.
All of these shows – past, present and future – indicate that the sector has found its feet once again. More than this though, the development of trade shows to support new formats and platforms indicates that the industry is now ready to continue investing in its own future.