South Indian broadcaster Sun TV Network has announced plans to launch two free-to-air channels from Dubai to cater to the South Indian population in the Middle East. The announcement comes in the wake of rival network Asianet moving entirely to a paid platform. Sun will open an office in one of Dubai’s media free zones and have a dedicated editorial and sales team to manage its Middle East operations.
Vijay Babu, vice president of Surya TV, confirmed the move and stated that the network will enter the Middle East market “with its flagship channels, Surya TV and Sun TV”.
He also added that every effort would be made to ensure that all dish antenna users in the region could view its channels. Previously, subscribers to Arab Digital Distribution’s Pehla network, the only bouquet catering to Indians in the Middle East, could only access Asianet as the Sun channels were on a different frequency.