There are several different reasons why people in the Middle East hate to go to the United States.
Getting a visa is the biggest hurdle. Having to go through customs check, take your shoes off, make the long 17-hour haul to and fro and some of the rigmarole at customs can be a big dampener although they never fail to remind us that the extensive harassment at the airports is part of their efforts to protect us, ordinary civilians.
I am, however, of the view that all of that is a small price to pay if you are a part of the broadcast industry and want to keep abreast of new technology that has been launched in the market place.
Unlike CABSAT, where we shall not fool ourselves into thinking that any manufacturer actually debuts any new technology, NAB is where almost all new kit is launched first.
No doubt, most of the models showcased are mostly relevant to NTSC markets but this is still the place where every manufacturer will want to put their best foot forward and debut his newest technology. Here is where you will hear about new formats, new partnerships between companies and most important of all, 3D technology, which is on everyone’s list this year.
Several manufacturers have already promised that they will showcase 3D solutions at NAB for the first time.
Sony Professional Solutions, for instance, caused a stir when it stated last year that it would not be exhibiting at IBC. However, the manufacturer will be at NAB and 3D and 3G solutions are on top of its agenda.
Spanish company SGO has announced that its newest version of Mistika will feature a set of new stereoscopic 3D and 2D tools. Likewise, DVS will demonstrate 3D subtitling at the show and FOR-A will introduce its CEQ-100HS Colour Equalizer, which is designed to calibrate and monitor live 3D video. This is only a tiny selection of new 3D technologies that you can expect to see at the show.
More than 1500 companies are exhibiting at the show. There will be more than 500 conference and training sessions at NAB. This show is often the trend setter so it must be on your itinerary. See you at NAB!