Avid confirms Euphonix acquisition

Deal will help Avid cater to a wider range of end users.
Avid, Euphonix, Middle East broadcast, News, Broadcast Business

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Following the recent acquisition of Blue Order, Avid has now confirmed that it will also acquire California-based Euphonix, a major player in large-format digital audio consoles, media controllers and peripherals. The deal is scheduled to be completed by the end of this month.

The acquisition will enable Avid to deliver a gamut of audio and video control surfaces and consoles designed to cater to a range of end users from the independent player and high-end broadcasters. Avid will continue to support and sell both Euphonix control surfaces and Avid’s existing ICON solution, enabling customers to leverage existing investments in industry-leading hardware.

“This acquisition greatly expands our portfolio to offer customers a complementary set of workflow solutions – from independent producers creating music in their home studios to broadcasters preparing segments for national broadcast,” said Gary Greenfield, chairman and CEO, Avid. “We remain committed to driving interoperability and modularity across a vast ecosystem of Avid and third-party creative hardware and software solutions. And, as audio and video workflows continue to converge, we are now well positioned to deliver control surfaces that work across both audio and video applications, making the content creation process more cost-effective and efficient for our customers.”

Avid plans to further develop an open standard protocol that greatly expands the ecosystem of compatibility between the Euphonix control surfaces and a wide range of Avid and third-party audio and video applications, including Media Composer and Pro Tools.

For existing Euphonix customers, Avid will continue to support EuCon– the Euphonix high-speed Ethernet protocol that enables its control surfaces to interface with third-party software.

The transaction is expected to close at the end of April.
 

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