The MIPTV content marketplace equalled last year’s attendance figures according to figures released by the organiser.
The attendance of 11,500 delegates was on a par with last year. More impressive was the number of exhibiting companies from the Middle East, which reached 144.
“It’s clear that there is an appetite for international partnerships across the board,” said Laurine Garaude, MIPTV director. “With broadcasters still feeling the effects of the dip in advertising revenues, there is a need to spread financing across several partners. It’s been particularly noticeable that Asian countries are increasing their co-production profile, which is why this week’s MIPTV conference program has provided dedicated sessions to co-production opportunities in Japan, China, Malaysia and Singapore.”
The UAE led the Middle East representation with 51 production companies, studios, post-houses, infrastructure providers and regulatory bodies in Cannes for the show, including twofour54 and Endemol Middle East. Lebanon was close behind with 35 exhibitors with Egypt, Jordan, Morocco and Saudi Arabia among those present with multiple representatives.