LIVE invests in HD equipment from Alfacam

Kit will enable ADMC's OB arm to cover a range of events.
Abdul hadi Al Sheikh.
Abdul hadi Al Sheikh.


 LIVE, Abu Dhabi Media Company’s OB arm, has acquired a large number of high-definition (HD) equipment from TV services provider Alfacam. The new kit will enable LIVE to cover a range of programming, from live entertainment to sports events, where extremely fast, frame-accurate operation is critical.

The investment includes 16 GV HD cameras; four GV HD high-speed cameras for super slow motion (SSM); six EVS hard disc broadcast servers comprising six channels each; six HD Sony VTRs for the recording of HD video signals; HD Canon lens with a wide range of focal lengths and zooming powers and a range of Vinten tripods.

Abdul Hadi Al Sheikh, CEO of LIVE commented that the company’s “sustained investment in HD technology shows our commitment to be at the forefront of HD TV production in the Middle East and become the partner of choice for the broadcast of international events”.

“It is essential that we offer our partners and customers a complete HD production facility that delivers the best production the region has ever seen and that we pursue the highest-quality standards for HD TV broadcast, both of which will ensure we are well-positioned for growth in the future. The equipment and services we have acquired fulfill our needs and protect our investment for many years to come,” Al Sheikh added.

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