Twofour54, Abu Dhabi’s media production zone, has unveiled the masterplan for its new 600,000sqm campus in Mena Zayed at Cityscape Abu Dhabi 2010. Some of the world’s leading architects and consultants have been engaged to work on the project that will showcase a bold waterfront development close to the city’s Corniche.
Bernard Tschumi, who has provided the concept master plan for the project, was responsible for the master plans of Mediapolis, Singapore and the Parc de la Villette in France. UN studio, which won the design competition for the development of Zone 1, will work under lead consultant Adamson Associates International while Kohn Pedersen Fox has been appointed to develop Zone 2, which will house Abu Dhabi Media Company’s (ADMC) new headquarters.
Wayne Borg, COO twofour54 called the new campus “a spectacular addition to Abu Dhabi’s skyline; a symbol of Abu Dhabi’s commitment to deliver on the Emirate’s 2030 economic vision”.
“This campus is the embodiment of the creative ecosystem that we have been creating at twofour54; a bespoke media precinct, quite unlike anything else in the world, specifically designed to allow the Arab content creation community to flourish and to facilitate the production of world-class Arabic media and entertainment content,” he stated.
The development will be an integrated digital environment, designed by Diller Scofidio + Renfro from New York. Besides state-of-the-art studios and post production facilities; a specialist training academy; offices and conference facilities; the media zone will also be a self-contained city with hotels, retail outlets, restaurants and residential units being part of the project.