EPL UPDATE 1: 'We will pursue 3D', says ADMC

3D rights not yet cleared but plans in place to support format.
Sports fans at a recent 3D screening in France.
Sports fans at a recent 3D screening in France.

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Abu Dhabi Media Company (ADMC) has said that it will pursue 3D broadcasts of the EPL should the rights to the format be released.

Speaking exclusively to DPME.com, ADMC’s executive director of broadcast Karim Sarkis revealed that the company was “very excited” about 3D.

“BSkyB supply a large portion of the live coverage of the competition to the EPL itself but the 3D productions is something it has been doing for itself,” said Sarkis.

“It is not yet clear if 3D is part of the package of rights. We are waiting to hear from the Premier League,” added Sarkis. “It is definitely something we are interested in.”

In the UK, BSkyB has shown 3D coverage of matches in commercial premises and in special cinema screens to negate the lack of 3D TV sets in homes, a strategy Sarkis would replicate at ADMC.

“The price of 3D TVs is falling and the technology will come to the home much faster than HD did. In the short-term however, say the upcoming season, it is far more practical to talk about commercial screenings.

“The set top boxes that we will be offering to viewers wishing to access the satellite feed of the EPL are 3D compliant but the adoption of the format is dependent on consumers purchasing 3D-enabled TV sets,” said Sarkis.

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