Abu Dhabi Media Company (ADMC) has inked deals with UK-based IMG Sports Media and Endemol Sport for the production of the English Premier League (EPL) programming on its AD Sports (Abu Dhabi Al Riyadiya) subscription channels.
The agreement with IMG will include live coverage of the major games from the EPL as well as pitch side reporters, pre- and post-game interviews and reports, interaction with fans at the stadium, and analysis from the on-site studio. The coverage will also be supported by daily sports news bulletins.
With Endemol, ADMC will work on a more regional level. Endemol Sport will join forces with its Middle East office to support ADMC in the production of Arabic programming covering the EPL. These programmes will be produced at ADMC’s new state-of-the-art HD studios and will be broadcast along with all 380 EPL matches, as part of next season’s subscription package. Two new EPL channels will be broadcast in Arabic and in addition to showing the games, they will be packed with other new content.
Karim Sarkis, executive director of Broadcast at ADMC said the partnerships would “take the Premier League programming to new levels”.
He also added that the partnership with Endemol would enable ADMC to provide something “original and different from what fans would normally expect from an EPL coverage.
“Endemol has a proven track record in blockbuster entertainment programmes along with an experienced sports team and our partnership is another example of ADMC working with the very best as we embark on this ambitious project.”
Endemol Sport will assist ADMC in recruiting the talent needed to create compelling football programming.
Details of the new programme offering, which are in the final planning stages, and more information on availability, subscription packages and pricing of the EPL will be released in due course.