Google has announced that the Nexus One handset will be sold in Europe through operator’s shops, overturning its earlier promise to “shake-up the handset industry” by selling the phone online through its own site.
Although customers in the US, UK, Hong Kong and Singapore can purchase the phone from the dedicated website, the company has announced that it will pursue a more traditional strategy in Europe.
“We have decided that the best and fastest way to get Nexus One into the hands of European consumers is through our partners,” said a Google spokesperson. “Consumers in Europe will be able to buy Nexus one from mobile operators, beginning with Vodafone.”
The Nexus One was hailed as the main contender to Apple’s all-conquering iPhone but early problems with support and questions over pricing have created early problems for the Android-powered HTC-developed hardware.
Vodafone will offer the phone for free to customers in the UK who sign two-year contracts at US $54 per month.