Cartoon Network has signed a deal with Lammtara, the creator and producer of the popular cartoon series Freej, that will see the episodes of the show licensed in Europe. The characters will also appear in a localised version of Cartoon Network’s Skatoony game show.
Skatoony is a part-live action/part 2D game show pitting children against popular Cartoon Network characters, shot against a green screen. Characters from the first three series of Freej will appear on the local episodes.
The deal will also see Cartoon Network retain the rights to air Freej on its channels and will be permitted to syndicate the content outside of the MENA region.
Both parties will also collaborate on the development of new content relevant in the Middle East and internationally.
“Cartoon Network is delighted to lead the market and launch this new and unique opportunity in the Middle East,” added Chris Groves, senior VP business affairs and MD Middle East, Cartoon Network. “We are very pleased to be working with Lammtara on Cartoon Network’s first local production. This innovative collaboration is part of our dedication to creating exciting, original content and investing in the region.”
This collaboration follows the announcement at MIPTV in Cannes that Cartoon Network has launched the Cartoon Network Animation Academy in partnership with Abu Dhabi-based content provider twofour54.
“Following extensive discussions with Cartoon Network, we were not only impressed with their desire, commitment and determination to produce something locally, but more importantly the transparency of the channel to align their organisation with our own,” said Mohammed Saeed Harib, creator of Freej. “I am absolutely certain that this collaboration is only the beginning of a long and fruitful relationship that will present further exciting opportunities in the future.”