Al Jazeera Children's Channel (JCC) has signed an agreement with Bloomsbury Qatar Foundation Publishing (BQFP), to publish a series of books inspired by the Channels' most popular programs and educational characters.
The Fafa book series – based on JCC's famous Baraem character – will be the first to be launched. The series of books will be distributed by BQFP in Qatar, across the Arab region, and in international markets.
"We strive to diversify our communication tools with children to achieve the highest and most effective reach,” said Mahmoud Bouneb, executive general manager, JCC. “There is a major readership deficit in the Arab world nowadays. Therefore, we have taken this initiative in order to provide appealing and vivid content for children in their formative years and play a key role in the rise of an avid readers' generation. We are also hoping to assist parents involved in their children's reading activities."
This step comes as part of the channel's strategy to further expand Baraem's reach to more pre-school children and to generate more interactivity and family engagement. By collaborating with BQFP – Qatar's first publishing house – and drawing on their publishing expertise, JCC aims to produce a creative and educational book series that will appeal to young children and create a passion for reading.
Further agreements with leading Arab and international publishers are in the pipeline.