Cartoon Network (CN) has defended its production track record and the credibility of the recently announced animation academy at Abu Dhabi’s twofour54 complex after some within the industry raised doubts over the scheme.
Speaking exclusively to DPME.com, the network said that it had a history of creating successful original content and was keen to expand into the MENA region.
“Our studios in the US, UK and Asia have been generating content and award winning productions,” said Charles Murito, director business development, Turner Broadcasting. “CN has had immense world-wide success with Ben 10 which is a CN original. Other CNOs include The Marvellous Misadventures of Flapjack and Generator Rex, which recently premiered in the US.”
CN has developed several major international franchises that have generated vast revenues in merchandise and licensing. The company is now looking to share its expertise with talent in the Middle East.
“The Animation Academy in Abu Dhabi is a significant milestone for us and will help us achieve our goal of creating content that resonates with our local audiences,” said Murito. “This is the first animation training academy of its kind anywhere in the world and what we are doing at twofour54 is incorporating that vast wealth of industry experience with an academically rigorous programme that will train the students to get to an internationally accepted industry standard of animation production,” added Murito.
“The strength of our brand is the talent behind it and with our experience in the kids business and twofour54’s knowledge of the local industry we are confident that we will be able to train and develop local talent and possibly generate the next big international success.”