Arabsat completes Middle East's first 3D telecast

Qatari football cup final filmed and broadcast in 3D.
Al Rayyan's star player Alfonso Alves holds the Emir's Cup.
Al Rayyan's star player Alfonso Alves holds the Emir's Cup.

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Satellite operator Arabsat and the ElDawry WelKass TV channel broadcast Qatar’s cup final football match in 3D on Saturday.

The Emir’s Cup match in Doha was filmed and broadcast in 3D, a first for the Middle East region.

The landmark follows months of claims and speculation regarding 3D, as those in the industry sought to identify themselves with the trend and several service operators indicating a willingness to use the technology as soon as possible.

E-Vision told DPME.com earlier this year that it hoped to have a 3D broadcasting system in place for the World Cup in South Africa next month. Abu Dhabi Media Company also revealed its intention to pursue 3D coverage of the EPL, which it will broadcast in the MENA region exclusively from next season.

The match in Qatar may have come too early for most consumers in the region who are yet to invest in 3D TVs, however it will send a signal to broadcasters across the region that the format may require due consideration sooner than previously thought.

Al Rayyan won the match with a 1-0 victory over Umm Salal.

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