Internet giant Google is widely expected to reveal details of its connected TV project at its so-called Google Zeitgeist meeting on Thursday.
The company has been working with Sony, Intel and Logitech to develop an over-the-top (OTT) based video service.
A TV-centric version of the Android operating system, Dragonpoint, is expected to be integrated into a range of Sony flatscreen TVs.
The collaboration is also widely expected to see Google enter the set top box (STB) market with reports in March stating that the company was already testing a device with an Intel Atom chipset.
Last week Intel CEO Paul Otellini told investors and analysts “the television revolution we are about to go through is the biggest single change in television since it went colour”.
Google is looking to find an early entrance into the OTT ad market, which is gaining traction as the number of connected TVs in the market continues to rise.