Google announced details of its TV service on Thursday prompting a largely positive response throughout the industry.
The joint venture with Sony, Intel and Logitech will allow users to browse the web on their TV set, search for TV content available on internet sources as well as searching broadcast channels.
The service will be integrated into an upcoming range of Sony flat panel TVs and will also be available via a set top box manufactured by Logitech, which is also developing a number of remote controls, devices and smartphone application to interact with the TV.
“It signals a brave new world of video service that gives Google, owner of the world’s largest repository of user generated content (UGC), a powerful starting position to compete with everybody else who does video,” said Gerry Kaufhold, principal analyst with In-Stat. “With Android and Chrome as the underpinning platform, Google will be able to combine content with intelligent search and with innovative services to present what may become a compelling user experience that spans High Definition TV sets and in-home devices, and eventually connects to, literally, everything.”
Sony announced plans for a Sony Internet TV service that will incorporate Google TV.
Logitech also revealed plans for an HD video camera that will allow video chat services to run in tandem with the TV.
Intel is providing the processor technology for both the Sony TV sets and the Logitech STBs.
The knock-on effects for other video technology firms is also significant as over the top (OTT) TV prepares to enter the mainstream.
“As a company that is a proponent of both open development environments and Flash technology, we applaud the new Google TV strategy,” said Dominique Jodoin, CEO and president of Bluestreak Technology.
“Today, nearly 60 percent of consumers browse the Internet while they watch TV. They are clearly hungry for a more personalised and interactive television viewing experience and Google has now set the stage to deliver it. This will place increased pressure on Apple, Microsoft, and other major TV players to enhance their current TV offerings or be left behind as developers choose to focus their efforts on open environments.”