Online advertising monitoring firm OOX has announced that global media agency Carat has signed-up to use the firm’s services.
Carat will have access to OOX’s Competitive Online Advertising Monitoring, Intelligence and Ad Bank services available via the ooxmonitor.com proprietary web tool.
“It’s very good that an independent research, an independent database and archive regarding digital advertising is available for all markets in the Middle East and Africa region,” said Michael Nederlof, CEO Carat Digital Middle East & North Africa. “CARAT has made the decision to work with OOX because they are rolling out the excellent work they do in UAE to other markets in the near future.”
OOX has previously told DPME.com of its ambitions to roll out its services Saudi Arabia and beyond. The company already provides services for Abu Dhabi Media Company, BBC World and the Choueiri Group.
Carat is the global media agency for Nokia, Kelloggs and Philips.